The 1967 Cougar was Mercury's attempt to enter the Pony Car market
segment popularized by the April 1964 introduction of Ford's
Mustang. Introduced in the fall of 1966 for the 1967 model year,
the first-year 1967 Cougar exceeded all sales expectations with
150,893 units sold. It was selected as Motor Trend's 1967 Car of
the Year. Legendary Cougar Magazine is dedicated to the first three
generations of Mercury's luxury Pony Car. Each bi-monthly issue
includes features on the first-generation 1967-68 models, the
1969-70 models, the first to offer a convertible version, and the
final 1971-1973 models (after the 1973 model year the Cougar
nameplate moved from the Pony Car class to the luxury-personal
category). In addition to traditional, in-depth vehicle features,
the issue contains two tech stories. In issue 1 you'll find the a
tech story detailing the installation of an iPhone-capable radio in
an early Cougar and a second tech feature detailing for readers how
to photograph their Cougar for publication. Legendary Cougar
Magazine is the authoritative source for all things for the
original, classic 1967 to 1973 Cougar and is supported by more than
400 subscribers who helped launch the title with their support and
commitment.
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