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Escalation of Commitment in Internationalization Processes - The Role of Bounded Rationality in the Uppsala Model (Paperback, Softcover reprint of the original 1st ed. 2018) Loot Price: R2,873
Discovery Miles 28 730
Repayment Terms: R269 pm x 12*
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Escalation of Commitment in Internationalization Processes - The Role of Bounded Rationality in the Uppsala Model (Paperback,...

Escalation of Commitment in Internationalization Processes - The Role of Bounded Rationality in the Uppsala Model (Paperback, Softcover reprint of the original 1st ed. 2018)

Bjoern Roeber

Series: MIR Series in International Business

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Loot Price R2,873 Discovery Miles 28 730 | Repayment Terms: R269 pm x 12*

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This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: MIR Series in International Business
Release date: August 2018
First published: 2018
Authors: Bjoern Roeber
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 194
Edition: Softcover reprint of the original 1st ed. 2018
ISBN-13: 978-3-319-88714-2
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Operational research
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LSN: 3-319-88714-9
Barcode: 9783319887142

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