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Preisgebote im Internet - Neue Ansatze zur Messung individueller Zahlungsbereitschaften (German, Paperback, 2004 ed.) Loot Price: R1,933
Discovery Miles 19 330
Repayment Terms: R181 pm x 12*
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Preisgebote im Internet - Neue Ansatze zur Messung individueller Zahlungsbereitschaften (German, Paperback, 2004 ed.): Bjoern...

Preisgebote im Internet - Neue Ansatze zur Messung individueller Zahlungsbereitschaften (German, Paperback, 2004 ed.)

Bjoern Schafers

Series: Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business

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Loot Price R1,933 Discovery Miles 19 330 | Repayment Terms: R181 pm x 12*

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Bjoern Schafers untersucht, inwiefern verschiedene Verkaufsformen im Internet, bei denen Konsumenten taglich unter realen Kaufbedingungen Millionen von Preisgeboten abgeben, als Datenquelle fur die Ermittlung individueller Zahlungsbereitschaften genutzt werden koennen, und zeigt die Potenziale von Preisgeboten im Internet fur das Marketing auf.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
Release date: December 2004
First published: 2004
Authors: Bjoern Schafers
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 263
Edition: 2004 ed.
ISBN-13: 978-3-8244-0806-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 3-8244-0806-6
Barcode: 9783824408061

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