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Public Relations in the Military - The Scope, Dynamic, and Future of Military Communications (Paperback)
Loot Price: R628
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Public Relations in the Military - The Scope, Dynamic, and Future of Military Communications (Paperback)
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This book takes an in-depth look at the function of public
relations as it exists in the U.S. military in the 21st
Century.There have been several books and journal articles covering
the military/media relationship but none that delve into breadth
and depth of the responsibilities of today's military public
affairs officer. This book discusses the concept and foundations of
military public affairs (relations), the changing strategic
landscape in communications, operational planning and execution and
the people who practice military public affairs. The goal is to
broaden knowledge and understanding of this vital, but little
discussed, area of public relations among civilian and military
public relations and communications professionals, faculty and
staff in public relations programs, military leaders, as well as
the U.S. civilian populace, and research scholars specializing in
military public relations or public affairs operations.
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