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Baptizing Business - Evangelical Executives and the Sacred Pursuit of Profit (Hardcover)
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Baptizing Business - Evangelical Executives and the Sacred Pursuit of Profit (Hardcover)
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Baptizing Business sifts through popular perceptions regarding the
relationship between business and religion and the agenda of
conservative Christian business leaders, drawing on personal
interviews with the most diverse group of evangelical executives
yet studied. While stereotypes and previous research both emphasize
the perceived incompatibility of religious mandates and business
objectives, Bradley C. Smith argues that evangelical executives
experience tension not because business and religion are inherently
opposed, but because they are made to feel like second-class
citizens by members of their own faith communities. Indeed, in
cases of apparent conflict between faith and business, evangelical
executives insist that it is faith, not business, that must be
reconceived. Smith reveals that evangelical business leaders are as
inclined to export business concepts into other domains as to
import religious objectives into business contexts, prompting us to
reconsider the direction of influence between religious and
economic life. Baptizing Business is filled with compelling stories
that paint a nuanced, unbiased picture of the increasing influence
of intensely religious business leaders. The "spirit of
capitalism," defined by Max Weber as a positive attitude toward
work and wealth, finds ongoing embrace and new expression in
evangelical executives and their accounts, with implications for
our understanding of the faith at work movement, evangelicalism,
and the role of religion among elites.
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