Sharing Best Practices in Sport Marketing - The Sport Marketing Association's Inaugural Book of Papers (Paperback, Illustrated Ed)

It is with tremendous pleasure that I share the enclosed contents drawn from more than eighty research presentations delivered at the Inaugural Sport Marketing Association Conference hosted by the University of Florida on 13 to 15 November 2003. Scholarly papers were presented on such subjects as corporate sponsorship, sport consumer behaviour, sport product branding, and technology's role in the promotion and sales process, all subjects of critical importance to those in pursuit of the best sport marketing practices.' -- From Richard Irwin's preface 'A Word From the President'.

General

Imprint:	Fitness Information Technology, Inc, U.S.
Country of origin:	United States
Release date:	September 2004
Authors:	Brenda G. Pitts
Dimensions:	283 x 215 x 15mm (L x W x T)
Format:	Paperback
Pages:	233
Edition:	Illustrated Ed
ISBN-13:	978-1-885693-52-5
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
LSN:	1-885693-52-4
Barcode:	9781885693525

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