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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

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Marketing in the Tourism Industry (RLE Tourism) - The Promotion of Destination Regions (Hardcover) Loot Price: R4,484

Discovery Miles 44 840

Repayment Terms: R420 pm x 12*

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Marketing in the Tourism Industry (RLE Tourism) - The Promotion of Destination Regions (Hardcover): Brian Goodall, Gregory...

Marketing in the Tourism Industry (RLE Tourism) - The Promotion of Destination Regions (Hardcover)

Brian Goodall, Gregory Ashworth

Series: Routledge Library Editions: Tourism

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Loot Price R4,484 Discovery Miles 44 840 | Repayment Terms: R420 pm x 12*

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Tourism
Release date:	December 2012
First published:	1988
Editors:	Brian Goodall • Gregory Ashworth
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	248
ISBN-13:	978-0-415-81271-9
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	0-415-81271-2
Barcode:	9780415812719