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Books > Business & Economics > Industry & industrial studies
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Exploring Creativity - Evaluative Practices in Innovation, Design, and the Arts (Paperback)
Loot Price: R1,220
Discovery Miles 12 200
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Exploring Creativity - Evaluative Practices in Innovation, Design, and the Arts (Paperback)
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Under the guidance of Moeran and Christensen, the authors in this
volume examine evaluative practices in the creative industries by
exploring the processes surrounding the conception, design,
manufacture, appraisal, and use of creative goods. They describe
the editorial choices made by different participants in a 'creative
world', as they go about conceiving, composing or designing,
performing or making, selling and assessing a range of cultural
products. The study draws upon ethnographically rich case studies
from companies as varied as Bang and Olufsen, Hugo Boss, and Lonely
Planet, in order to reveal the broad range of factors guiding and
inhibiting creative processes. Some of these constraints are
material and technical; others are social or defined by aesthetic
norms. The authors explore how these various constraints affect
creative work, and how ultimately they contribute to the
development of creativity.
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