When business researchers want to add an international dimension
to their work, they are faced with a unique set of challenges with
which they may be unfamiliar. They would do well to turn for advice
to experts who have been there before. Toyne, Mart DEGREESD'inez,
and Menger offer ideas and recommendations that are as valuable to
the seasoned business researcher as they are to the doctoral
student. They address the four major issues faced by scholars of
international business: intellectual preparation, institutional
barriers, research design challenges relating to collaboration and
multidisciplinary research, and using both quantitative and
qualitative approaches in an international context. By learning
which pitfalls to avoid and which avenues to pursue, readers will
find many helpful suggestions for accelerating the pace of their
international business research without sacrificing quality.
In demonstrating how recognized management, marketing, and
international business experts have successfully met the challenges
associated with the conduct of international research, the
contributors address several special cases: public
research-oriented universities, a junior faculty's perspective,
public teaching-oriented universities, private teaching-oriented
universities, cross-disciplinary research, secondary vs. primary
data, and verifification of cross-cultural theories. This work is
ideal for business researchers in many fields, including behavioral
accounting, finance, human resource management, marketing, and
organizational behavior.
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