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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Sports teams & clubs

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LeBron, Inc. - The Making of a Billion-Dollar Athlete (Hardcover) Loot Price: R443
Discovery Miles 4 430
You Save: R113 (20%)
LeBron, Inc. - The Making of a Billion-Dollar Athlete (Hardcover): Brian Windhorst

LeBron, Inc. - The Making of a Billion-Dollar Athlete (Hardcover)

Brian Windhorst

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List price R556 Loot Price R443 Discovery Miles 4 430 You Save R113 (20%)

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From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

General

Imprint: Constable
Country of origin: United Kingdom
Release date: August 2019
First published: 2019
Authors: Brian Windhorst
Dimensions: 240 x 157 x 25mm (L x W x T)
Format: Hardcover
Pages: 256
ISBN-13: 978-1-4721-3243-7
Categories: Books > Language & Literature > Biography & autobiography
Books > Business & Economics > Business & management
Books > Sport & Leisure > Sports & outdoor recreation
Books > Language & Literature > Biography & autobiography > Sport
Books > Business & Economics > Business & management > International business
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations
Books > Sport & Leisure > Sports & outdoor recreation > Ball games
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Sports teams & clubs
Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Basketball
Books > Biography > Sport
LSN: 1-4721-3243-2
Barcode: 9781472132437

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