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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Creative Cost-Benefits Reinvention - How to Reverse Commoditization Hell in the Age of Customer Capitalism (Paperback, 1st ed. 2010) Loot Price: R1,483

Discovery Miles 14 830

Repayment Terms: R139 pm x 12*

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Creative Cost-Benefits Reinvention - How to Reverse Commoditization Hell in the Age of Customer Capitalism (Paperback, 1st ed....

Creative Cost-Benefits Reinvention - How to Reverse Commoditization Hell in the Age of Customer Capitalism (Paperback, 1st ed. 2010)

C. Dussart

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Loot Price R1,483 Discovery Miles 14 830 | Repayment Terms: R139 pm x 12*

Expected to ship within 10 - 15 working days

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This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2011
First published:	2010
Authors:	C. Dussart
Dimensions:	216 x 140mm (L x W)
Format:	Paperback
Pages:	174
Edition:	1st ed. 2010
ISBN-13:	978-1-349-28971-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-349-28971-X
Barcode:	9781349289714