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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising and a Democratic Press (Hardcover)
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Advertising and a Democratic Press (Hardcover)
Series: Princeton Legacy Library
Expected to ship within 9 - 17 working days
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In this provocative book, C. Edwin Baker argues that print
advertising seriously distorts the flow of news by creating a
powerfully corrupting incentive: the more newspapers depend
financially on advertising, the more they favor the interests of
advertisers over those of readers. Advertising induces newspapers
to compete for a maximum audience with blandly "objective"
information, resulting in reduced differentiation among papers and
the eventual collapse of competition among dailies. Originally
published in 1994. The Princeton Legacy Library uses the latest
print-on-demand technology to again make available previously
out-of-print books from the distinguished backlist of Princeton
University Press. These editions preserve the original texts of
these important books while presenting them in durable paperback
and hardcover editions. The goal of the Princeton Legacy Library is
to vastly increase access to the rich scholarly heritage found in
the thousands of books published by Princeton University Press
since its founding in 1905.
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