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Advertising and a Democratic Press (Paperback) Loot Price: R739
Discovery Miles 7 390
You Save: R79 (10%)
Advertising and a Democratic Press (Paperback): C. Edwin Baker

Advertising and a Democratic Press (Paperback)

C. Edwin Baker

Series: Princeton Legacy Library

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List price R818 Loot Price R739 Discovery Miles 7 390 | Repayment Terms: R69 pm x 12* You Save R79 (10%)

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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1995.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

General

Imprint: Princeton University Press
Country of origin: United States
Series: Princeton Legacy Library
Release date: July 2014
First published: July 2014
Authors: C. Edwin Baker
Dimensions: 229 x 152 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 216
ISBN-13: 978-0-691-60493-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Social sciences > Politics & government > Political control & freedoms > Human rights > Freedom of information & freedom of speech
LSN: 0-691-60493-2
Barcode: 9780691604930

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