In this provocative book, C. Edwin Baker argues that print
advertising seriously distorts the flow of news by creating a
powerfully corrupting incentive: the more newspapers depend
financially on advertising, the more they favor the interests of
advertisers over those of readers. Advertising induces newspapers
to compete for a maximum audience with blandly "objective"
information, resulting in reduced differentiation among papers and
the eventual collapse of competition among dailies.
Originally published in 1995.
The Princeton Legacy Library uses the latest print-on-demand
technology to again make available previously out-of-print books
from the distinguished backlist of Princeton University Press.
These paperback editions preserve the original texts of these
important books while presenting them in durable paperback
editions. The goal of the Princeton Legacy Library is to vastly
increase access to the rich scholarly heritage found in the
thousands of books published by Princeton University Press since
its founding in 1905.
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