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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Account-Based Marketing - How to Target and Engage the Companies That Will Grow Your Revenue (Hardcover)
Loot Price: R637
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Account-Based Marketing - How to Target and Engage the Companies That Will Grow Your Revenue (Hardcover)
Expected to ship within 12 - 19 working days
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Account-Based Marketing is changing the discipline of
marketing--Why? Business-to-business (B2B) companies spend $40
Billion on marketing each year, and they embrace tech-driven
innovations, yet the traditional model for lead generation has not
changed for decades. Why? In addition to the techniques being
outdated, they create friction and distrust between marketing and
sales teams. ABM has quickly gained traction with leading B2B
companies because it aligns sales and marketing teams around the
accounts that will have the most business impact. Instead of
chasing a large volume of lower-quality, generic leads, ABM helps
sales and marketing professionals coordinate their efforts against
a specific set of target accounts. Despite the clear advantages of
ABM, there continues to be much confusion around just how to
implement it. Written by the leaders behind the successful
marketing firm Demandbase, Account-Based Marketing explains how to
execute a world-class ABM strategy from start to finish. Find out
exactly how highly successful B2B companies are using Account-Based
Marketing to grow their customer base Develop an effective strategy
to adapt ABM principles for your own organization with its own
unique needs Integrate your sales and marketing processes into an
efficient, cohesive workflow Locate and attract the ideal clients
for your business to increase revenue and open up new opportunities
From building the right target account list and understanding the
impact of ABM on marketing programs, to selling ABM within an
organization and finding budget for the strategy, you'll find it
all in this authoritative guide.
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