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Books > Business & Economics > Business & management > Business strategy
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The Frugal Innovator - Creating Change on a Shoestring Budget (Hardcover)
Loot Price: R1,260
Discovery Miles 12 600
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The Frugal Innovator - Creating Change on a Shoestring Budget (Hardcover)
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Frugal innovation is a powerful new model for creating solutions
for a world struggling with rapid population growth, exploding
demand from consumers on modest incomes, and global pressure to
minimize environmental damage. This new wave of innovation started
in the developing world but is spreading globally.
This inspiring book provides an insight into what promises to
become a worldwide movement as large companies in developed
economies start to learn from entrepreneurs in the developing
world, who are coming up with radical solutions to pressing
challenges. Frugal innovators follow four design principles to
create these solutions: 'lean, simple, clean and social'.
Frugal innovators are devising these new solutions for clean water
and energy, affordable housing and health care, because the
constraints they work give them no option but to think radically
and challenge conventional wisdom. By unpicking the principles,
drivers and methods for frugal innovation, Leadbeater's analysis
and case studies lead to practical 'how-to' strategies for applying
frugal innovation wherever you work.
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