Competitive Intelligence (Hardcover)

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	September 2001
First published:	2001
Authors:	C. West
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	236
ISBN-13:	978-0-333-78669-7
Categories:	Books > Business & Economics > Business & management > Business competition
LSN:	0-333-78669-6
Barcode:	9780333786697

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