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Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 -
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E. McKnight Kauffer - The Artist in Advertising (Hardcover)
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E. McKnight Kauffer - The Artist in Advertising (Hardcover)
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E. McKnight Kauffer (American, 1890-1954) was a pioneering figure
who transformed the field of graphic design between the wars. He
drew upon the emerging visual languages of Cubism, Vorticism, and
Surrealism to create a modern graphic style that shaped the
development of commercial art. Through collaborations with his
avant-garde peers in art, literature, and design, including the
Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous
Huxley, and Man Ray, Kauffer expanded the scope and impact of his
field. This groundbreaking publication is the first to address the
full range of Kauffer s career, from sophisticated designs for
major clients including the London transport system, Random House,
American Airlines, and Shell, as well as Allied propaganda posters
during World War II to book covers, rugs, costumes, and stage sets.
An interdisciplinary group of authors offer critical perspectives
on the cultural context of Kauffer s work, bringing new attention
to the designer s depictions of race, gender, and global politics.
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