Word of Mouth Marketing: The Comic Book
By Andy Sernovitz with Cale Johnson. Illustrated by Shane
Clester.
Quickly learn to get people talking about you in this fast, fun,
comic edition of the New York Times bestseller Word of Mouth
Marketing: How Smart Companies Get People Talking.
The original is the #1 word of mouth marketing book since 2004,
translated into 14 languages. This exciting new graphic novel
edition makes these fantastically useful ideas even easier to read,
implement, and share.
The comic edition is a great way to teach word of mouth
marketing to teams that need it most but don't have the time to sit
down with the complete book. For fans of the full book, the comic
makes a great back-pocket guide for your day-to-day marketing.
With straightforward advice and humor, Andy Sernovitz will show
you how the world's most respected and profitable companies get
their best customers for free through the power of word of
mouth.
Learn the five essential steps that make word of mouth work and
everything you need to get started. Understand how easy it is to
work with social media, viral marketing, evangelists, and buzz.
Start using simple techniques that start conversations: Reasons
People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of
Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes
Marketing Forever
Learn to use word of mouth marketing to make your company more
profitable, how to spend less on marketing, and how to make your
customers happier.
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