2017 Nautilus Book Awards: Silver Award Winner 2018 Great Northwest
Book Festival: Winner 2018 Hollywood Book Festival: Winner
Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate
to students the range of entrepreneurial activities that can be
implemented in developing countries to alleviate poverty. The book
blends theory, visual examples and practical learning activities to
help students apply their knowledge and encourage thinking 'outside
the box'. It begins by introducing the reader to two fundamental
concepts - poverty and the bottom of the pyramid - so they have a
solid grasp of the context in which the entrepreneurial activities
are implemented. Next, the authors discuss the entrepreneurial
process, highlighting the most relevant elements: risk, survival
and growth, entrepreneurial actors, the informal sector and
micro-credit. Finally, the book describes models to encourage
entrepreneurial activities in developing countries. Weaving a
primary case study throughout so the reader can apply new knowledge
incrementally while moving through the chapters, Dalglish and
Tonelli also include several shorter case studies, presenting
different problems and implemented solutions in several
geographical areas. Students with an interest in entrepreneurship,
poverty alleviation and development studies will find this an
important read.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
(2)
