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Craft Beverages and Tourism, Volume 1 - The Rise of Breweries and Distilleries in the United States (Hardcover, 1st ed. 2017)
Loot Price: R3,543
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Craft Beverages and Tourism, Volume 1 - The Rise of Breweries and Distilleries in the United States (Hardcover, 1st ed. 2017)
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This two-volume set examines the strong connection between craft
beverages and tourism, presenting cutting-edge research in
partnership with breweries, distilleries, and cideries. While wine,
food, and culinary tourism have traditionally dominated destination
markets, interest in craft beverages has gained momentum across the
US and overseas with local markets quickly recognizing the growing
craft beverage movement. Through the eyes of tourism scholars,
brewers, and travelers, these two volumes explore the landscape of
craft beer opportunities in non-traditional settings, and recognize
the potential for future economic, socio-cultural, and
environmental sustainability. Craft Beverages and Tourism, Volume
1: The Rise of Breweries and Distilleries in the United States is
an inclusive and overarching examination of the US craft beverage
phenomenon within a larger context of international beverage
tourism. It outlines the current practice and research scope of
craft beer, cider, and spirits as well as the sustainable
development of destinations revolving around craft beverage.
Through literature reviews, case studies, and general exploration,
this volume advances marketing, hospitality, and leisure studies
research for academics, industry experts, and emerging
entrepreneurs.
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