Aquaculture Marketing Handbook (Paperback, Annotated Ed)

Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the" Aquaculture Marketing Handbook "will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.

Written by authors with vast international aquaculture marketing experience, the" Aquaculture Marketing Handbook" is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

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