Personalisation - the idea that public services should be tailored
to the individual, with budgets devolved to the service user or
frontline staff - is increasingly seen as the future of the welfare
state. This book focuses on how personalisation evolved as a policy
narrative and has mobilised such wide-ranging political support. It
will be a valuable resource for undergraduate and postgraduate
students in public policy and social policy and for researchers and
practitioners working in related fields.
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