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Asian Youth Travellers - Insights and Implications (Hardcover, 1st ed. 2018)
Loot Price: R3,250
Discovery Miles 32 500
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Asian Youth Travellers - Insights and Implications (Hardcover, 1st ed. 2018)
Series: Perspectives on Asian Tourism
Expected to ship within 10 - 15 working days
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This book offers a bird's-eye view of the current trends,
opportunities, and challenges related to Asian youth travellers,
and it also presents a holistic framework for future research to
build upon. Managerial and policy implications are provided for the
tourism and hospitality industry and government agencies to better
accommodate the needs of Asian youth travellers - a unique and
diverse market that is yet to be fully unveiled to the world. The
book investigates the key characteristics that define contemporary
Asian youth travellers, adopting a broad definition of Asia. While
it includes relatively mature markets, it also features emerging
markets in Southeast Asia, South Asia, and West Asia. The book
looks at different forms of tourism undertaken by Asian travellers,
encompassing educational tourism, adventure tourism, working
holiday, self-driving tourism, dark tourism, volunteer tourism, and
cultural tourism. A wide range of topics are discussed, from
history to current trends, from motivations to constraints, from
the influence of culture and religion on travel behaviour to the
search of social freedom through travel, and from destination
choice to destination avoidance. The findings and interpretations
are drawn from diverse and novel research methods, such as
netnography, visual anthropology, historiography, interview, focus
group, survey, and document analysis.
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