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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

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Consumer Psychology (Paperback, Ed) Loot Price: R974
Discovery Miles 9 740

Consumer Psychology (Paperback, Ed)

Cathrine Jansson-Boyd

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Loot Price R974 Discovery Miles 9 740 | Repayment Terms: R91 pm x 12*

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Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory Learning Perception Attention Emotions Decision making

Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

General

Imprint: Open University Press
Country of origin: United Kingdom
Release date: 2010
First published: 2010
Authors: Cathrine Jansson-Boyd
Dimensions: 242 x 175 x 20mm (L x W x T)
Format: Paperback
Pages: 258
Edition: Ed
ISBN-13: 978-0-335-22928-4
Categories: Books > Social sciences > Psychology > General
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Psychology
Books > Academic & Education > UNISA > Psychology
LSN: 0-335-22928-X
Barcode: 9780335229284
Course Code: IOP4869

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