"Successful Marketing Communications" is a comprehensive,
introductory text that takes a practical approach to the subject of
marketing communications. For students who need to gain a practical
insight into promotional planning and implementation, this text
covers all of the marketing communications content from certificate
to advanced level. The text not only prepares students for the
increasingly higher levels of CIM examinations, but also allows
practitioners without expertise in this area to develop their own
planning skills Written in plain English and with web references
throughout - containing the most up-to-date resources and examples
- the text offers practical insights into how to successfully find,
brief and manage marketing communications service providers.
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