Successful Marketing Communications - A practical guide to planning and implementation (Paperback)

"Successful Marketing Communications" is a comprehensive, introductory text that takes a practical approach to the subject of marketing communications. For students who need to gain a practical insight into promotional planning and implementation, this text covers all of the marketing communications content from certificate to advanced level. The text not only prepares students for the increasingly higher levels of CIM examinations, but also allows practitioners without expertise in this area to develop their own planning skills Written in plain English and with web references throughout - containing the most up-to-date resources and examples - the text offers practical insights into how to successfully find, brief and manage marketing communications service providers.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	August 2001
First published:	2001
Authors:	Cathy Ace
Dimensions:	246 x 189 x 12mm (L x W x T)
Format:	Paperback
Pages:	222
ISBN-13:	978-0-7506-5027-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-7506-5027-3
Barcode:	9780750650274

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