Against the all-too-familiar backdrop of corporate scandal and
greed, Charles Watson provides what he calls a blueprint to help
working men and women, from the tops of organizations to the
bottoms, step forward and help restore and defend the integrity of
business. Step by step, he outlines fifteen fundamental
commandments of honest business-from put people first to be your
own person-common-sensical approaches to making decisions, solving
problems, and taking action in ways that deliver results without
compromising on principles. Using dozens of compelling examples,
from companies large and small, Watson demonstrates how honesty,
integrity, and trust are at the root of such essential business
concepts as creativity and innovation, risk taking, collaboration,
attracting and retaining talented people, and anticipating and
exceeding customer expectations. He also tackles such complex
issues as how to prevent an ethical ego from becoming arrogant and
how to stand your ground when faced with unethical competition,
resistance from above or below, or the temptation to take the path
of least resistance. Ultimately, he provides practical, not
abstract or theoretical, recommendations for developing individuals
and organizations that encourage authentic relationships, act in
ways that society admires, and have the boldness to initiate action
with conviction. Watson also tackles such complex issues as how to
prevent an ethical ego from becoming arrogant and how to stand your
ground when faced with unethical competition, resistance from above
or below, or the temptation to take the path of least resistance.
He reminds us that integrity is derived from the Latin
integritas-oneness, a consistency of purpose, word, and deed.
Applying this principle, he provides practical, not abstract or
theoretical, recommendations for developing individuals and
organizations that encourage authentic relationships, celebrate
positive achievements, act in ways that society admires, and have
the boldness to initiate action with conviction. Ultimately, Watson
demonstrates that with courage and humility you can, indeed, do
well by doing good-not only at work, but in all aspects of your
life.
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