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Planning Strategic Interaction - Attaining Goals Through Communicative Action (Paperback)
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Planning Strategic Interaction - Attaining Goals Through Communicative Action (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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In an earlier era, the communication field was dominated by the
study of mediated and unmediated message effects during which
considerable research focused on the attitudinal and action
consequences of exposure to messages. A more catholic purview of
the communication process exists today. This more encompassing
perspective does not deny the importance of studying message
effects, but raises the additional question of how individuals
generate messages in the first place. While the earlier era of
communication research was dominated by studies that focused on
attitude and behavior change as primary dependent variables, such
variables as message comprehension have begun to emerge in this new
era. The focus on communication and cognition has led,
paradoxically, to a more intense focus on social interaction
processes. The theory and research presented in this volume seeks
to strike a balance between the internal workings of the individual
cognitive system on the one hand and the outer world of social
interaction on the other. Whether or not the theory and research
stands the test of time, it is clear that complete cognitive
accounts of social interaction cannot confine themselves to mere
descriptions of the cognitive structures and processes that are
responsible for message production and comprehension. Explicit
links must be made between these cognitive structures and processes
and the workings of social interaction. This work takes a modest
step in that direction.
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