Current Research on Gender Issues in Advertising (Hardcover)

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

General

Imprint:	Crc Press
Country of origin:	United States
Release date:	February 2018
First published:	2018
Editors:	Charles R Taylor • Yorgos Zotos • Stacy Grau
Dimensions:	246 x 174 x 17mm (L x W x T)
Format:	Hardcover
Pages:	146
ISBN-13:	978-0-8153-8020-7
Categories:	Books > Social sciences > Sociology, social studies > Gender studies > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-8153-8020-8
Barcode:	9780815380207

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