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Gastrophysics - The New Science of Eating (Paperback)
Loot Price: R270
Discovery Miles 2 700
You Save: R61
(18%)
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Gastrophysics - The New Science of Eating (Paperback)
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List price R331
Loot Price R270
Discovery Miles 2 700
You Save R61 (18%)
Expected to ship within 9 - 15 working days
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A ground-breaking book by the world-leading expert in sensory
science: Freakonomics for food 'Popular science at its best' -
Daniel Levitin Why do we consume 35% more food when eating with one
more person, and 75% more when with three? Why are 27% of drinks
bought on aeroplanes tomato juice? How are chefs and companies
planning to transform our dining experiences, and what can we learn
from their cutting-edge insights to make memorable meals at home?
These are just some of the ingredients of Gastrophysics, in which
the pioneering Oxford professor Charles Spence shows how our senses
link up in the most extraordinary ways, and reveals the importance
of all the 'off-the-plate' elements of a meal: the weight of
cutlery, the placing on the plate, the background music and much
more. Whether dining alone or at a dinner party, on a plane or in
front of the TV, he reveals how to understand what we're tasting
and influence what others experience. Mealtimes will genuinely
never be the same again. 'Truly accessible, entertaining and
informative. On every page there are ideas to set you thinking and
widen your horizons' - Heston Blumenthal, OBE 'His delight in weird
food facts is infectious...fascinating' - James McConnachie, Sunday
Times 'Gastrophysics is packed with such tasty factual morsels that
could be served up at dinner parties. If Spence can percolate all
these factual morsels to the mainstream, the benefits to all of us
would be obvious' - Nick Curtis, Daily Telegraph 'Spence allows
people to appreciate the multisensory experience of eating' - New
Yorker 'The scientist changing the way we eat' - Guardian
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