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Books > Business & Economics > Business & management > Sales & marketing

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Brand Management in Emerging Markets - Theories and Practices (Hardcover) Loot Price: R5,488

Discovery Miles 54 880

Repayment Terms: R514 pm x 12*

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Brand Management in Emerging Markets - Theories and Practices (Hardcover)

Chenglu Wang, Jiaxun He

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Loot Price R5,488 Discovery Miles 54 880 | Repayment Terms: R514 pm x 12*

Expected to ship within 10 - 15 working days

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Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	June 2014
Authors:	Chenglu Wang • Jiaxun He
Dimensions:	279 x 216 x 21mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	337
ISBN-13:	978-1-4666-6242-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4666-6242-5
Barcode:	9781466662421