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Handbook of Contemporary Marketing in China - Theories & Practices (Hardcover, New) Loot Price: R4,637
Discovery Miles 46 370
Repayment Terms: R435 pm x 12*
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Handbook of Contemporary Marketing in China - Theories & Practices (Hardcover, New): Chenglu Wang

Handbook of Contemporary Marketing in China - Theories & Practices (Hardcover, New)

Chenglu Wang

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Loot Price R4,637 Discovery Miles 46 370 | Repayment Terms: R435 pm x 12*

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This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

General

Imprint: nova science publishers
Country of origin: United States
Release date: March 2011
First published: December 2010
Editors: Chenglu Wang
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 288
Edition: New
ISBN-13: 978-1-61761-689-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-61761-689-3
Barcode: 9781617616891

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