Cultural Heritage Tourism - Five Steps for Success and Sustainability (Paperback)

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Series:	American Association for State and Local History
Release date:	May 2017
Authors:	Cheryl M Hargrove
Dimensions:	254 x 176 x 24mm (L x W x T)
Format:	Paperback
Pages:	404
ISBN-13:	978-1-4422-7883-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Earth & environment > The environment > Environmental economics > Sustainability Books > Professional & Technical > Civil engineering, surveying & building > Building construction & materials > Conservation of buildings & building materials Promotions
LSN:	1-4422-7883-8
Barcode:	9781442278837

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