Books > Business & Economics > Economics
|
Buy Now
Cultural Management - A Research Overview (Hardcover)
Loot Price: R1,365
Discovery Miles 13 650
|
|
Cultural Management - A Research Overview (Hardcover)
Series: State of the Art in Business Research
Expected to ship within 12 - 17 working days
|
This shortform book tells the research story of cultural
management, helping scholars to analyse and combine theoretical
models into an approach of their own. Cultural management emerged
and developed out of the field of arts management in the 1980s,
which imported managerial techniques and assumptions from
mainstream commercial business into the arts. In the late 1990s,
the field integrated entrepreneurial approaches to management in
the creative industries before adapting to a new model, based on
user experiences and co-creation. These historical phases are
theorised respectively as cultural management 1.0, cultural
management 2.0 and cultural management 3.0. Yet they also overlap.
Bringing together theories of management and creativity, this book
enables scholars to get a grip on the underlying assumptions and
conditions which lie behind an eclectic and evolving field. The
author, an established expert in this field, empowers scholars and
reflective practitioners to develop their own approach to cultural
management, drawing on the available approaches, and to recognise
that successful cultural management is contingent on understanding
the context (organisational and personal) within which these models
will be applied.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.