Anyone wanting to set up a low cost web radio station will benefit
from the advice and information provided by this book. Not only
will you gain technical and practical know-how to enable your
station to go live, but also an appreciation of the legal and
copyright implications of making radio, potentially for
international audiences and in the rapidly evolving environment of
the web.
To succeed, your radio content will need to be carefully planned
and your station properly promoted. Advice is given on taking
advantage of the scalability web radio introduces for building
audiences in line with your resources, for scheduled live output
and for making programmes available on demand, including music,
news, speech radio and audience participation. Case studies from
around the world are provided to demonstrate how different radio
organisations are applying the new flexibility web radio has to
offer in a wide range of situations.
Together with its associated website www.web-radio-book.com, the
book also acts as a starting point for locating a range of sources
for further advice and lines of research.
Learn how to:
- go live with your own low cost web radio station (either managing
the server yourself or using a host service)
- assess the right server set-up to handle the number of
simultaneous listeners expected
- get the best sound quality to your listeners
- take account of the range of devices available for receiving web
radio
- plan your station, programming and associated website
- identify and reach your audience
- build audience feedback and data into your station's
strategy
- tackle the additional legal and ethical dimensions of radio on
the web
- source more detailed information
Learn the technology and practice of sending and receiving web
radio
Expand your knowledge with the accompanying website giving extra
information and useful links
Get professional results with tips on successful programming
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