Reads like a novel, yet serves as a how-to guide for creating a
customer culture and marketing strategies that wow Wall Street...I
recommend this book as priority reading for all retail executives.
Kurt Barnard, President, Barnard Retail Trend Report and Barnard's
Retail Consulting Group.
Admirers, competitors, industry and Wall Street analysts alike
are intrigued with the question of what makes Home Depot so
special. What, exactly, does this giant do that so clearly
distinguishes it from the competition? How does Home Depot culture
and customer service work? And, most importantly, what lessons can
every business learn from the Home Depot example? INSIDE HOME DEPOT
takes you behind the scenes to discover the secrets of success of
this retail giant how, in just twenty years, Home Depot has not
only changed the way hardware is sold, Home Depot has also elevated
the superstore concept to a new level of success, inspiring both
admiration and fear in the retail community. Relying on inside
access to Home Depot's training programs, interviews with key
employees both past and present, and meticulous investigative
journalism, Pulitzer Prize nominated journalist Chris Roush
presents the first uncensored book about how this company has
become so successful, and isolates the practical lessons that
readers can apply to any industry.
General
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