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Customer Insight Strategies - How to Understand Your Audience and Create Remarkable Marketing (Hardcover)
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Customer Insight Strategies - How to Understand Your Audience and Create Remarkable Marketing (Hardcover)
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In a noisy, fast-paced marketing world, customer insight holds the
key to creating memorable, purpose-driven marketing. This book
shows precisely how customer insights can be used to build a
marketing mission with purpose. Customer Insight Strategies
outlines the critical role of customer insight and provides
techniques and strategies that will help marketers identify trends,
nurture leads and understand consumers - ultimately, empowering
them to grow profits. The strategies are explained in a
straightforward, jargon-free manner, and can be applied to a huge
range of marketing challenges, regardless of time, budget or
organizational size. Customer Insight Strategies discusses many of
the core methods through which customer insight can be gleaned,
providing easy-to-follow guidelines for applying them to everyday
marketing practice. Covering topics such as customer segments,
marketing to personas and lead generation, it contains global case
studies from organizations including Cisco, NTT, Refinitiv and The
Co-op as well as interviews with leading business professionals
sharing their thoughts on using customer insights to grow profits.
Written by a highly respected thought-leader and industry
influencer, this book will help any professional create truly
powerful marketing.
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