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Books > Business & Economics > Business & management > Business strategy
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Retail Strategy - The view from the bridge (Hardcover)
Loot Price: R5,101
Discovery Miles 51 010
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Retail Strategy - The view from the bridge (Hardcover)
Expected to ship within 12 - 19 working days
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The book is made distinctive by the presentation of practitioner
insight allied with academic underpinning to create a powerful new
framework of unusual breadth and depth. The book communicates
contemporary retail thought from the perspectives of both senior
international retailers and expert observers. It is structured
around four sections: * Section I : retailing in an international
context * Section II: chapters from faculty at Templeton College in
Oxford outlining the key issues with review questions, discussion
topics, assignments and further reading. * Section III : A unique
series of in depth interviews with senior executives in the world's
major retailers conducted by the Oxford Institute of Retail
Management. Each case is backed up by company and sector
information to demonstrate the changing retail and global
environment. * Section IV: A summary and overview with further
exercises assignments and recommended reading.The book is an
innovative and highly effective new text for both students and
executives needing to understand the complexities of the latest
global developments and thinking.
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