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Books > Reference & Interdisciplinary > Communication studies
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Narrative Organizations - Making Companies Future Proof by Working with Stories (Paperback, 2020 ed.)
Loot Price: R1,532
Discovery Miles 15 320
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Narrative Organizations - Making Companies Future Proof by Working with Stories (Paperback, 2020 ed.)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This book shows how to work with stories and narrative approaches
in almost all fields of action of a company, and demonstrates the
added value resulting from a holistic narrative perspective. The
authors take thereby a practice-based perspective from the
viewpoint of managing directors, the C-suite, organizational
developers, corporate communicators and advisers with a rich
description of the methods and implementation. By the employment of
these narrative methods, leadership styles, communication,
knowledge and change management can be planned in such a way that
on the one hand the identity-core of the enterprise remains always
apparent and on the other, the organization can develop in an agile
fashion into the future.
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