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Restructuring of Food Retail Markets in Countries of the Global South - The Case of Emerging Supermarkets in Dhaka, Bangladesh (Paperback, 1st ed. 2021)
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Restructuring of Food Retail Markets in Countries of the Global South - The Case of Emerging Supermarkets in Dhaka, Bangladesh (Paperback, 1st ed. 2021)
Series: Handel und Internationales Marketing Retailing and International Marketing
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This explorative, primary data-based study provides findings on the
first nearly two decades of the emerging supermarket industry in
Bangladesh, in particular its capital city Dhaka. The objective is
thereby twofold: On the one hand, the study traces the so-far
development of supermarkets in Dhaka, and Bangladesh, and depicts
current hindering factors to the local supermarket industry's
further development, as well as supermarket managers' measures to
tackle these challenges. On the other hand, the study explores the
(potential) implications of emerging supermarkets for other food
retailers on-site. To this end, the study's focus lies on so-called
wet markets (Bengali: kacha bazars) as an exemplary "traditional"
food retail format. Here, the study strives for the determination
of supermarkets' competitive pressure on kacha bazars in Dhaka, and
kacha bazar vendors' corresponding (proactive) coping strategies.
The study is based on theoretical and conceptional reflections on
markets and market structures, the fundamentals of retail
management and modern food retail, and research findings on
supermarkets' structural impact on food retail markets in other
country contexts.
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