Evolving Business Models - How CEOs Transform Traditional Companies (Hardcover, 1st ed. 2017)

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	May 2017
First published:	2017
Editors:	Christoph Franz • Thomas Bieger • Andreas Herrmann
Dimensions:	235 x 155 x 14mm (L x W x T)
Format:	Hardcover
Pages:	219
Edition:	1st ed. 2017
ISBN-13:	978-3-319-48937-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	3-319-48937-2
Barcode:	9783319489377

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