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Die Digitalisierung von Messeveranstaltern - Eine Untersuchung anhand des Geschaftsmodells (German, Paperback, 1. Aufl. 2020) Loot Price: R1,926
Discovery Miles 19 260
Repayment Terms: R180 pm x 12*
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Die Digitalisierung von Messeveranstaltern - Eine Untersuchung anhand des Geschaftsmodells (German, Paperback, 1. Aufl. 2020):...

Die Digitalisierung von Messeveranstaltern - Eine Untersuchung anhand des Geschaftsmodells (German, Paperback, 1. Aufl. 2020)

Christoph Menke

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Loot Price R1,926 Discovery Miles 19 260 | Repayment Terms: R180 pm x 12*

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Die Digitalisierung ist ein manifestiertes, globales Phanomen, das die Wertschoepfung von Messeveranstaltern nachhaltig beeinflusst. Im Rahmen einer holistischen Betrachtung stellt Christoph Menke die unmittelbaren Auswirkungen der Digitalisierung detailliert dar und leitet daraus konkrete Management-Implikationen ab. Gleichermassen wird die Wertschoepfungssystematik von Messeveranstaltern aktuell und umfassend dargelegt sowie das Phanomen Digitalisierung in greifbaren Modulen strukturiert und definiert.

General

Imprint: Springer
Country of origin: Netherlands
Release date: October 2020
First published: 2020
Authors: Christoph Menke
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 380
Edition: 1. Aufl. 2020
ISBN-13: 978-3-658-31594-8
Languages: German
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
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LSN: 3-658-31594-6
Barcode: 9783658315948

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