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Books > Business & Economics > Business & management > E-commerce
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Leading Digital Strategy - Driving Business Growth Through Effective E-commerce (Hardcover, Re-issue)
Loot Price: R2,399
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Leading Digital Strategy - Driving Business Growth Through Effective E-commerce (Hardcover, Re-issue)
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For a business to thrive competitively in today's marketplace, it
needs to have an effective e-commerce channel. Getting it right
opens up new markets and opportunities; getting it wrong leads to
declining revenues and profitability. To ensure effectiveness,
business leaders and decision-makers must understand how e-commerce
channels work to make the best strategic choices for their
business. Drawing on experience in consulting to large complex
organisations and ground-breaking primary research with senior
executives from leading corporations, Leading Digital Strategy
creates a convincing case for action and offers practical
strategies, methodologies and models to improve the effectiveness
of a company's online offering. It explores how to align
organisational structure with wider goals and implement a
customer-centric culture. With coverage of the key digital trends,
tools and technologies affecting business today, it provides a
practical framework for multi-channel success. This book challenges
leaders to become as fluent and creative in digital as they are in
finance, sales and marketing, and equips them to choose the right
strategy and the right people to make it happen. With strategies
for improved operational performance and enhanced engagement from
senior management, Leading Digital Strategy gives readers the power
to drive forward effective digital initiatives and realise
rewarding opportunities for change.
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