Hardbound. The 10th volume in the Best of Long Range Planning
Series focuses on the role of shareholder value as a key tool to
evaluating strategic options. Within limits the concept has an
essential part to play in strategic management. However, the
authors argue that it should not be the only approach used as
customer focus and employee development are also crucial. By
learning the lessons propounded in this volume, companies can avoid
inappropriate predation, generate attractive returns for
shareholders and provide a sound platform from which to launch and
sustain successful customer driven strategies and lasting
competitive advantage.
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