International Retail Marketing - A Case Study Approach (Hardcover)

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2015
First published:	2003
Authors:	Christopher Moore • Margaret Bruce • Grete Birtwistle
Dimensions:	246 x 189mm (L x W)
Format:	Hardcover
Pages:	280
ISBN-13:	978-1-138-17108-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	1-138-17108-5
Barcode:	9781138171084

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