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Books > Business & Economics > Business & management > International business
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International Retail Marketing - A Case Study Approach (Paperback)
Loot Price: R1,586
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International Retail Marketing - A Case Study Approach (Paperback)
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International Retail Marketing combines a broad thematic overview
of the key issues concerning international retail marketing with a
series of incisive cases and examples of industry practice from
markedly different sectors as fashion, food and healthcare. The
authors provide an accessible and wide-ranging outline of the
fundamentals of the subject, such as trends in retail marketing,
strategy and logistics, and buying and merchandise management
within an international perspective. Contributions from Europe,
North America and Asia show the dynamics affecting international
retailing through a variety of case. Key discussion points are
highlighted throughout the text, giving a hands-on focus.
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