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Design Thinking for Strategy - Innovating Towards Competitive Advantage (Hardcover, 1st ed. 2020)
Loot Price: R2,152
Discovery Miles 21 520
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Design Thinking for Strategy - Innovating Towards Competitive Advantage (Hardcover, 1st ed. 2020)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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The business environment is changing more rapidly than ever before,
and new business ideas are emerging. This book discusses applying
insights from design thinking to craft novel strategies that
satisfy customer needs, make use of the available capabilities,
integrate requirements for financial success and provide
competitive advantage. It guides readers through the jungle
encountered when developing a strategy for sustained growth and
profitability. It addresses strategy design in a holistic way by
applying abductive reasoning, iteratively observing customers and
focusing on empathy, as well as prototyping ideas and using
customers to validate them. Uniquely applying insights from design
thinking to strategy, this book is a must-read for graduates, MBAs
and executives interested in innovation and strategy, as well as
corporate strategists, innovation managers, business analysts and
consultants.
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