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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Store Design and Visual Merchandising - Creating Store Space That Encourages Buying (Paperback, 2nd Revised edition)
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Store Design and Visual Merchandising - Creating Store Space That Encourages Buying (Paperback, 2nd Revised edition)
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In an age of self service stores, saturated markets and ever more
demanding customers, the careful and science driven design of the
point of sale has become a crucial success factor for both
retailers and service businesses. In this second edition, the
interested reader will find a variety of hands on suggestions on
how to optimize the design of retail stores, including new 'design
recipes' in Chapter 7, and service environments to increase
customer satisfaction and sales. While the focus is on the
practical applicability of the concepts discussed, the book is
nevertheless firmly grounded in consumer and psychological
research. In this respect it is uniquely positioned vis a vis books
written by artists, architects, and interior designers which lack a
solid research foundation and academic journal articles, which are
often inaccessible to the educated yet non specialized reader. In
writing this book, the author draws on both the recent research
literature and his own experience as a marketing consultant and
consumer researcher. The intended audiences are marketing managers,
small business owners, and MBA students. Topics covered in the book
include: goals and relevance of store design; design tips derived
from environmental psychology; cognitive and affective approaches
to store design and visual merchandising; use of ambient factors
such as music, colors and scents; creation of emotional experiences
and theming.
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