An Introduction to e-Business provides the contemporary knowledge
of the key issues affecting the modern e-business environment and
links theory and practice of management strategies relating to
e-business. This book brings together the most cogent themes for an
introduction to e-business and constitutes a valuable contribution
to formalising common themes for teaching the subject in higher
education. It brings together theoretical perspectives based on
academic research and the application of e-business strategies.
These concepts are further explored in the six case studies that
follow the set chapters. This new textbook integrates the main
themes to provide a complete picture of the key elements relevant
to an introductory text in e-business. To fully appreciate the
e-business environment it is necessary to understand the links
between the different disciplines that come together to form
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