Few titles could be timelier than the second edition of Crisis
Management in the Food and Drinks Industry a" A Practical Approach.
The world is worrying about a human pandemic arising from the avian
flu epidemic that is spreading from the Far East, the implications
of which could be as great for the food industry as were the
outbreaks of foot and mouth disease and BSE.
This practical and greatly expanded edition by media and public
relations veteran Colin Doeg focuses on the communications aspects
of dealing with a crisis. It is global in its coverage of the
subject, reviewing practices and requirements in countries ranging
from the USA and the UK to Australia and New Zealand.
Doeg offers advice ranging from preparing for the unthinkable to
the dramatic expansion of the Internet, avoiding being caught
off-guard by a situation, the ramifications of product tampering
and managing an actual crisis.
Advice is also offered on dealing with extremist organizations
and terrorist threats as well as bioterrorism a" "a clear and
present danger" a" and a number of problems facing the food
industry, including the practice of selling meat unfit for human
consumption and the threat posed by the increasing toxicity of fish
due to the rising pollution of the worlda (TM)s oceans.
In a special late chapter a" written only three months before
publication a" the author looks ahead to events which he believes
will shape the world of crisis management in the future, including
the empowering influence of the Internet during the 2004 Asian
Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions
of food products and the fears of a pandemic arising from
thespreading outbreak of avian flu.
Examples of typical documents like a crisis plan for a business,
a crisis checklist, a press release announcing a product recall, an
announcement to employees and a checklist for anyone dealing with a
threatening phone call are provided. Also included is a list of
sources of information and assistance in the event of a product
crisis.
Crisis Management in the Food and Drinks Industry is the only
title dealing specifically with this crucial subject in relation to
the food industry. As such, it is relevant not only to those in the
food industry, but also to marketing and senior management in
general in the fields of agriculture, public health and law
enforcement.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
