The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World - Proceedings of the 2011 World Marketing Congress (Paperback, Softcover reprint of the original 1st ed. 2017)

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Release date:	July 2018
First published:	2017
Editors:	Colin L. Campbell
Dimensions:	279 x 210 x 49mm (L x W x T)
Format:	Paperback
Pages:	953
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-84298-1
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	3-319-84298-6
Barcode:	9783319842981

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